At First Round Performance, we are more than just a brand; we're a family-owned business rooted in Auburn, AL, with a mission to empower athletes and active individuals to unlock their full potential.

Driven by a deep-seated belief in the transformative power of our products and services, we dedicate ourselves to changing lives for the better. Our ethos is built around three core principles: Align, Revive, and Optimize. We strive to align with our customers' goals, helping them revive their passion for performance and optimize their physical well-being.

Welcoming our customers into the First Round family, we share a commitment to excellence and innovation in everything we do. Join us on this journey to not just reach, but surpass your goals, and become a part of a community that values growth, health, and peak performance.